Has anyone been following Ford's "Fiesta Movement"? Its such smart marketing. A really inventive fusion between traditional promotions and new technologies. And its built around supporting local business and places of interest. I believe JWT came up with the idea, despite our shortfalls Detroit is a hotbed of creativity.

Here's a summary:
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we're letting our fans take a crack at the advertising. They’ll use their creativity to promote the new 2011 Fiesta. And you get to be the judge.

The Fiesta Movement is bringing ideas and art to life in your backyard. Our teams of agents bring the passion. We bring the public spaces. Support one of the teams near you as they work with the best creative talent they can find in the area to promote the car, host local events and compete for the keys to their own Ford Fiesta.

Last year the Fiesta Movement started with our 100 Chapter 1 agents. In the ultimate foreign exchange program, our 100 agents each spent six months behind the wheel of a European Fiesta. They shared their experiences and completed monthly missions to show you what the Ford Fiesta was all about [[months and months before it would be available in the U.S.). Visit the Chapter 1 site to find out more about our original 100 agents and what they did on their missions.

Team Detroit is a crew from the Factory in Rochester. They are doing great work!
http://www.fiestamovement2.com/det/t...e/team-detroit