+1. That kind of boosterism beats the hell out of the newest Pontiac, ey?!
There's a lot of suburbanite commuters working around Campus Martius who have watched this city and the region spiral downward their whole adult lives who briefly cracked a smile upon seeing that one morning.
I take the opposite perspective from what was said above. Moving downtown is the best way for them to hold on to their mobile college grads. If I had to guess, those people are probably local folks with ties to the area, rather than young people committed to the suburban lifestyle who picked SE Michigan as the place to really live that life, and then found a job at Quicken. People without kids are all the more likely to make the move to downtown or midtown, and possibly to buy if the city can get their buy-in to the idea of a renaissance in the denser, more urban parts of Detroit along the Woodward corridor.
Furthermore, those college grads working at Quicken are going to take some pride in Quicken's decision to be an anchor, a la Compuware, of a city, rather than an office park or a mall.
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