Saw this announcement on the Visit Detroit website:

"Burnley FC is proud to announce a groundbreaking partnership with Visit Detroit, making them the Official US Destination Partner of the Clarets.The global partnership will also see Visit Detroit become the Clarets’ Official Front of Shirt Partner at The Soccer Tournament [[TST) in Cary, North Carolina, as well as becoming the exclusive Travel Wear Partner for the Club as part of the multi-year agreement.

Detroit often hailed as the "Motor City," and Burnley, known for its rich fabric industry heritage, share a common thread in their industrious backgrounds. Both Burnley and Detroit have played pivotal roles in shaping society and culture, leaving indelible marks on the world we now live in. This collaboration will celebrate the shared history and cultural heritage between the vibrant city of Detroit and the historic town of Burnley and Burnley FC. Detroit and Burnley always ‘Show up’ when called upon, and this partnership will embody this."
Source: https://visitdetroit.com/burnley/

Press release: https://visitdetroit.com/media/press...ether-burnley/

Why Visit Detroit became prominent sponsor for English soccer team Burnley FC
https://www.freep.com/story/sports/2...p/74019825007/

Does Visit Detroit sponsor our own Detroit City FC? They are now traveling around the country, playing teams from Miami, Tampa Bay, Rhode Island, Charleston, Sacramento, Louisville, Pittsburgh, Indianapolis, and other places. Promoting Detroit around the USA via soccer would be a good thing!