Hudson's Site Building Thread

**Lowell** · May-31-24, 04:58 PM

Originally Posted by RAPLAS

Detroit EDITION Hotel back to the EDITION website reconfirming the opening date of 2027.

Am I the only one who finds the name EDITION an exceptionally boring and mundane name for five star hotels?

**canuck** · June-06-24, 08:48 AM

Originally Posted by Lowell

Am I the only one who finds the name EDITION an exceptionally boring and mundane name for five star hotels?

Totally vacuous in terms of meaning. You have to wonder how 10 or more people around a table accept these marketing dept sparks of brilliance…

**13606Cedargrove** · June-06-24, 09:06 AM

Originally Posted by canuck

Totally vacuous in terms of meaning. You have to wonder how 10 or more people around a table accept these marketing dept sparks of brilliance…

I don't know the back story explaining their choice. Experience tells me they hired consultants, paid them too much money, and accepted the proposal because some powerful persons, or persons anointed by said powerful persons in the company, could not afford to lose face for wasting company resources.

**canuck** · June-06-24, 11:49 AM

Originally Posted by 13606Cedargrove

I don't know the back story explaining their choice. Experience tells me they hired consultants, paid them too much money, and accepted the proposal because some powerful persons, or persons anointed by said powerful persons in the company, could not afford to lose face for wasting company resources.

Probably that.

I mean, there are maybe twenty well worn catchwords used to sell everything from sneakers to condos that show how effortless a marketer’s job really is.

Prestige is a favourite of mine. You can slap it onto a lot of things that look really blah in my book, especially real estate, that tends to look the same. There are 3 million dollar homes that are just blown up versions of a more modest house that are described as prestigious. Same materials, same look, lack of colour and character; just larger. A lot of tasteless stuff passes for quality if you believe the hype…