I'm getting alumni mail from UDM using that phrase.

There's also an announcement/sign of a coming brewery/bar using that designation.

I live on the other side of Marygrove and stated despite the new businesses and revived fronts I couldn't see that area attracting the same demographics of greater downtown.

But when you're wrong, you're wrong.

PS. I read a few weeks ago about a plan to demolish the Comerica Bank on E. Livernois and replace it with a five story residential. I believe that would be the tallest structure in ~1 mile radius. If it comes together, I'll be impressed.