Little Caesars Arena

**tkelly1986** · April-28-16, 10:12 AM

Well....it looks like we have a name for the new arena. Thoughts?

**3WC** · April-28-16, 10:24 AM

Tax motivated tactic. Probably couldn't get anyone else to pay enough so LC paid the RWs a lot of tax deductible money and the RW, which may be operating at a loss, avoids paying a lot of taxes.

SWAG obviously.

**Scottathew** · April-28-16, 10:26 AM

Pizza Pizza!

http://www.freep.com/story/money/bus...rena/83640322/

**123456789** · April-28-16, 10:29 AM

Looks like the LED roof is not happening.. to be replaced with a giant LC logo instead.

**paulj313** · April-28-16, 10:33 AM

Arena! Arena!

**emu steve** · April-28-16, 10:39 AM

No surprise. A number of us suggested it earlier this year...

**dtowncitylover** · April-28-16, 10:41 AM

Yuck, what a disappointment.

**tkelly1986** · April-28-16, 10:41 AM

What is the nickname going to be? The Hot and Ready?

**SaintMe** · April-28-16, 10:47 AM

Ewwwwwwwwwwww

**mikeg19** · April-28-16, 11:06 AM

No surprise there.

But even if they put that logo on the roof, it doesn't mean they aren't doing the LED roof to display other images. It might just be predominately that image.

**hybridy** · April-28-16, 11:06 AM

Originally Posted by tkelly1986

What is the nickname going to be? The Hot and Ready?

The Soggy Box

**ABetterDetroit** · April-28-16, 11:08 AM

Yuck. I'm going to stick with "Red Wings Arena"

**mtburb** · April-28-16, 11:11 AM

Ain't it coincidental that I once made a 3D mockup of the arena way back in 2012 and titled it with this exact name?

https://3dwarehouse.sketchup.com/mod...eb72b524f3e0ca

**Mackinaw** · April-28-16, 11:12 AM

I am irate, and the social media reactions are quite bad. LC is an inferior fast food product like Taco Bell or McDs, and you do not see arenas named after such chains. This reflects poorly on Detroit and the franchise and I hope they change it.

**123456789** · April-28-16, 11:24 AM

Originally Posted by mikeg19

No surprise there.

But even if they put that logo on the roof, it doesn't mean they aren't doing the LED roof to display other images. It might just be predominately that image.

They all but said the LED roof is gone. Tom Wilson said the sides of the building "made out of aluminum" will be able to "project images"

They kind of hinted this was coming when they said a couple months back that an LED roof might not work due to the weight of it. Oh well, would've been way cooler.

**Zads07** · April-28-16, 11:28 AM

I think many of us don't like this name. Money drives the business and it doesn't surprise me at all. Still, I'll probably call it 'The LCA' or a variation of that.

What also is very disappointing is the giant Little Caesars man logo on the roof instead of LED lighting and changing colors and logos for different events.

**Zulu Warrior** · April-28-16, 11:30 AM

We've gone from the "Joe' to the "Dough".....ijs

**Junjie** · April-28-16, 11:32 AM

Originally Posted by 123456789

They all but said the LED roof is gone. Tom Wilson said the sides of the building "made out of aluminum" will be able to "project images"

They kind of hinted this was coming when they said a couple months back that an LED roof might not work due to the weight of it. Oh well, would've been way cooler.

The roof LEDs were an awesome part of the concept. Why even announce that if you can't deliver?

Name is obviously terrible.

**tkelly1986** · April-28-16, 11:35 AM

Where is everyone seeing the giant little caesars logo on the roof?

**JRich2425** · April-28-16, 11:46 AM

Originally Posted by Junjie

The roof LEDs were an awesome part of the concept. Why even announce that if you can't deliver?

Name is obviously terrible.

Little Caesars never delivers...

as as for the name, I hate it but I expected it. Why couldn't they at least call it little Caesars palace or little Caesars coliseum? The one saving grace to LC as a sponsor was the opportunity for a play on words. Disappointing.

**daddeeo** · April-28-16, 11:55 AM

The big pizza pie in the sky.

**One Shot** · April-28-16, 12:10 PM

LAME
Why not honor the city, state or local sports great? The evokes thoughts of the cheapest gimmick pizza out there.
I would've bet the name would have something to do with them though.

**Old Red Barn** · April-28-16, 12:11 PM

Underwhelmed. Yawn. 'Much like what I've thought of the Red Wings' on-ice performance the past five seasons.

**mikeg19** · April-28-16, 12:25 PM

Originally Posted by Zads07

I think many of us don't like this name. Money drives the business and it doesn't surprise me at all. Still, I'll probably call it 'The LCA' or a variation of that.

What also is very disappointing is the giant Little Caesars man logo on the roof instead of LED lighting and changing colors and logos for different events.

It never says in the article that the LED roof has been axed and the logo will be permanent. I'll hold out hope that the LED roof still comes.