Microsoft Marketing or Mayoral Slogan: You Decide

[RO_Resident]

Microsoft marketing or mayoral campaign literature? This was unveiled at the D Conference, no less. You can't make this stuff up.

The sound of found: Bing!

This morning, Steve Ballmer is speaking at the D Conference where he’s unveiling our new search service — named Bing. Bing is rolling out internally to Microsoft employees worldwide today and will be available to you and your friends in the coming days.

Some highlights from the rest of the news release:
"We think of Bing as a Decision Engine."


"So why did we pick Bing as the new brand name? We needed a brand that was as fresh and new as our approach. It needed to be like the product — optimized for the Internet."


"We like Bing because it sounds off in our heads when we think about that moment of discovery and decision making — when you resolve those important tasks."


"And frankly, the name needed to clearly communicate that this is something new, to invite you to come back, to re-introduce you to our new and improved service and encourage you to give it a try."


"Looking forward to sharing Bing with you very soon!"

http://blogs.msdn.com/livesearch/arc...ound-bing.aspx

[Roq]

Microsoft marketing or mayoral campaign literature? This was unveiled at the D Conference, no less. You can't make this stuff up.
[INDENT]The sound of found: Bing!

hmm...MS develops a search engine while google reinvents email with the wave...interesting.

[vetalalumni]

Let us watch and see how well MS can draw on voracious appetites for information and combine it with financial interests. MS has always had an end game.

[jiminnm]

They meant to call it 'bling', but the Word spell checker wouldn't let them.