If you are wondering about why Canada's tourism is not stellar,it boils down to spending money to make money,or promoting yourself.
80% of tourism in Canada is domestic tourism,kinda like the U.S.
Canada has dropped yearly in tourism due to lack of promotion funding and highest point of entry costs.
Most seek value for dollar.
Based on the study in the link which explains the reasons.The tourism council wanted to reach a goal of 100 billion in tourism revenue by 2015 based on the 2011 report,so you kinda need to find an updated report to compare progress or not.
Tourism is funny in how it works,even down to exchange rates.
If the U.S. is in a slump they can devalue the dollar and open the gates quick,U.K. Pound is $1.02 or something like that so it is more value for them to go to Cuba or Paris verses the U.S. at the moment.
When it was at $1.76 they were buying properties and spending big bucks over here.
But you cannot just sit there and say,here we are,you have to sell yourself as a destination with value,and that takes money.
http://tiac.travel/_Library/document...Optimized_.pdf
You guys spend more money promoting refugee relocations then tourism,you only have one pot of gold to work out of.