Wow...this is pretty big. Great to see this space finally taken up. I'll be curious to see how long it takes to fill up the building PwC was in before they headed to Woodward.
http://www.crainsdetroit.com/article...ehouse-at-ford
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Wow...this is pretty big. Great to see this space finally taken up. I'll be curious to see how long it takes to fill up the building PwC was in before they headed to Woodward.
http://www.crainsdetroit.com/article...ehouse-at-ford
Here is some great news for downtown...
http://www.crainsdetroit.com/article/20130305/NEWS/130309949/campbell-ewald-to-move-headquarters-to-hudsons-warehouse-at-ford
Obligatory "Will House of Blues follow them to that space?" post.
Now this is a surprise.
I guess they grew tired of Warren.
This is great because it helps expand the ring of downtown outward a bit.
It makes sense. Their huge account for almost a century was Chevy and they lost it a few years ago. Not nearly as much reason to be near the GM Tech Center in the middle of nowhere of Warren...might as well come downtown and broaden their horizons. This adds an element of excitement to the agency. Solid move.
It's great when Detroit poaches jobs from the suburbs but not the other way around. Campbell Ewald had a big office in Warren. Is the space in Ford Field bigger? perhaps they're downsizing after losing the GM account?
Sounds like more than 600 employees and move-in is set for January, 2014. Great stuff.
http://www.freep.com/article/2013030...text|FRONTPAGE
Great news! imo it's hard to take them seriously at their old location. Could you imagine being a client, going to meeting about your ad that's going to cost millions to create and then millions more to run on tv, and you thought you hired some cutting edge ad agency, and there you are, driving on van dyke entering into a dumpy building. An ad agency should know better than anyone the way a building and location affects branding and impressions.
But now they're moving into Ford Field which isn't exactly architecturally distinguished. You'd think that being a design company, they would move into an architecturally distinguished building that reflects their company's image. Ford Field is pretty much as undistinguished and bland as you can get while still being downtown. I also feel like, even though it's downtown it's not very close to anything and their employees won't really get the benefit of being downtown.
So, based on some back of the envelope calculations considering that the entire leasable space is 230,000 square feet, a typical floor plan as 24,000 square feet [[source - Ford Field website), Campbell-Ewald is leasing 5 floors and the building is currently at 30% occupancy; this move should raise the occupancy rate to roughly 82%. Not a bad day for the management team.
Yikes I didn't realize how much space they took. I take back my comment about them not finding a better building, I think it would be hard to find that much space.
Could you imagine being a client and driving down 75 and seeing the abandoned looking Russell Industrial Center, abandoned Fisher Body Plant, abndoned Brewster-Douglas towers, and who can forget all the vacant land surrounding the Massonic Temple if they come down Woodward, and then come to a company headquartered in a football stadium?
What benefit does downtown offer besides a longer commute and Detroit income tax?
Huge loss for Warren, that has done over 10 mills of tax increases the last 4 years.
Great addition for downtown!