Music Journalist Bill Adler on his Detroit roots and Career Highs

By the 1980s, Bill Adler became a publicist for hip-hop label Def Jam and helped guide the careers of Run DMC and others.

http://www.redbullmusicacademy.com/m...dler-interview

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Bill’s latest venture sees his mammoth Adler Archives of tens of thousands of long out of print newspaper and magazine articles – the culmination of a lifetime’s work of clipping and saving anything relevant to hip hop and its musical antecedents – finding a permanent home as part of Cornell University’s Hip Hop Collection. He plans to make the entirety of this collected information readily available online. In the meantime, Adler shares some thoughts on Run-DMC’s lost year, Public Enemy’s internal dynamics, why hip hop won where punk rock failed, and why Def Jam’s story is still relevant 30 years after dropping those first maroon-sleeved 12s.

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