Cash incentives for employees to live downtown coming soon, Dan Gilbert says
BY JOHN GALLAGHER
DETROIT FREE PRESS BUSINESS WRITER
Workers at some downtown companies including Quicken Loans will soon be able to qualify for cash incentives to buy or rent a home in the downtown area.
Dan Gilbert, Quicken’s founder and chairman, revealed the incentive program this morning during a meeting with visiting media representatives. Details will be formally announced in July, he said.
The program is a spin-off of a popular incentive program in Detroit’s Midtown district. Announced in January, the Live Midtown incentive program provides cash incentives of up to $25,000 for employees of three organizations – Wayne State University, Detroit Medical Center and Henry Ford Health System – to move into the Midtown area.
Besides Quicken Loans, other firms said to be considering participating in the program are Compuware and Blue Cross Blue Shield of Michigan.
Contact John Gallagher: 313-222-5173 or gallagher99@freepress.com.