Well, if they want to make it more visitor friendly, how about...
1) getting one of those red double decker buses that gives a couple hour tour of city like they have in London and New York and subsidize it like the People Mover. $10 sounds very reasonable.
2) setting up a Murmur program like in Toronto. You have these street signs in front of historical buildings or a payphone with a number to call and it tells you stories about the building, street or neighbourhood.
http://toronto.about.com/gi/o.htm?zi...murtoronto.ca/
They can also have a list of phone numbers to call on the people mover if people want to hear a recorded message on stories of a certain area, etc.
3) Have someone update the visitor website information regularly.