Originally Posted by
Vic_doucette
Mainly true, my friend, but know this: Radio stations sell time off of what is called a rate card. It lists, oddly enough, the rates for advertising on the station. The more time you buy, the less each commercial costs. But politicians, by law, during the 45 days prior to a primary and the 60 days prior to a general election, are entitled to the lowest unit charge for the class and amount of time they wish to purchase. You get a fair amount of business, but it's often a lot of work for a little return.