If combined, the company would be larger than both Ford & GM in terms of sales volume.
https://www.wsj.com/articles/fiat-ch...=djemalertNEWS
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If combined, the company would be larger than both Ford & GM in terms of sales volume.
https://www.wsj.com/articles/fiat-ch...=djemalertNEWS
FCA seems absolutely determined to merge with somebody. What is the benefit of this?
It's happening.
Fiat Chrysler and Peugeot reportedly reach deal to merge
https://www.cnbc.com/2019/10/30/anot...s-rewards.html
FCA's former CEO, Sergio Marchionne, strongly believed that substantial money and resources were being wasted in product development by the sheer number of independent manufactures. He argued that consolidation was necessary for the industry to flourish, and for these companies to remain profitable. At one point, he tried to woo General Motors.
I think that ship has sailed. That's why I made the comment about 5 vehicle segments. When Chrysler merged with Fiat it looked like it was giving Chrysler access to small cars [[which, granted, nobody wanted) and Fiat to trucks. Peugeot used to have some great looking sedans but I took a look at their line-up and was surprised it's almost all suv's/crossovers as well.
FCA will become PFCA... What's next. GMPFCA-Ford!!
We're already facing headwinds in the auto industry, and combining with France based Peugeot will likely push the balance of power at FCA further towards Europe.They may be trying to sell this as a merger of equals, but the stock prices of the two this morning say otherwise. If this happens, Metro Detroit is likely to end up with the short end of the stick.
The real question I have is what does this mean for the region?
I am assuming that Auburn Hills will remain the North American HQ. Does this merger bring new or expanded engineering here, or does that get shifted to somewhere in Europe? As part of any large merger, much of the cost savings comes from eliminating redundancy and streamlined functions. Does the streamlining come at the expense of jobs here, or somewhere else?
To me, this merger presents an opportunity to create new jobs and new technologies here, or to watch existing jobs get shipped elsewhere. Hopefully the local leadership is involved and takes the right steps to grow employment here.
On account of its accumulation of brands, and GM's divestment of brands during bankruptcy, I think Chrysler should now be called General Motors and GM should be called, by extension, Specific Motors.
I don't see how this will really help the NA side of FCA. FCA already has difficulties selling the EU product [[Fiats/Alfas) in NA in large volumes. It seems what FCA NA could use are platforms to expand beyond Jeep/Ram in the form Americans want to purchase. I don't see how PSA helps this. I do see how it would help FCA EU and PSA in Europe, and impacting the work force there.
Does it benefit us? Does it not? Does it make them more competitive in self-driving or electric vehicles? Does it not?
Just seems like a whole lot of nothing. How lame.