So, I e-mailed the CEO of Adoba Hotels last night and already received a personalized response this morning. I have to say he realizes the challenges set before him and does have 25 years of experience with turning around hotel assets so maybe there is hope for the hotel. I just am concerned that the name is going to be a turn-off. We all know that in any industry and especially with the hospitality industry, people are attracted to the names they know. An unfamiliar name with no brand affiliation is going to be an immediate “no” to a lot of people. Especially, given the fact that this hotel needs conventions and meetings to fill its almost 800 rooms!
By the way, it amazes me how so many people are immediately negative when it comes to this hotel. It is a true architectural masterpiece. Yes, its exterior may be bland and sterile to some people but it has its place in history and is a true example of 1970s modern architecture, which by the way, we don’t have a ton of in the area due to the economic climate of the time. No one can doubt that the soaring lobby is impressive and would be a shame to lose. Also, it seems like everyone wants to count Dearborn out as a viable area. Why? Ford HQ, U of M, The Henry Ford, Westborn and its proximity to downtown Detroit still make this area very attractive in my mind.
Bookmarks