What is Aldi doing right?

[jcole]

A lot of house brand goods from store to store are made by name brand manufacturers and are the same product with a different label.

They keep their prices low for one, with no frills. They offer a good value for my money. On the negative side, they carry a lot of house brands, so you have to do a bit of experimenting to settle in on what suits you. Once I got out of that name brand advertised mentality, I found a lot of their brands are as good as or better than the competition. IMO

[313WX]

A lot of house brand goods from store to store are made by name brand manufacturers and are the same product with a different label.

That's true in most cases, but then you also have H-E-B in Texas. They make a lot [[if not majority) of their store-brand products in-house, including their milk, chips, ice cream, cookies, yogurt and bread.

[Lowell]

A lot of house brand goods from store to store are made by name brand manufacturers and are the same product with a different label.

My first job was with Green Giant. About 25% of the canned foods went out the door without labels.