Quote Originally Posted by nain rouge View Post
Lincoln's marketing and social media work is mainly done in New York by other companies. The car is designed in Detroit. Cadillac is pursuing the same model in a different way.[/COLOR]
A brilliant move clearly Lincoln gain so much insight into the California market. Yup that California lifestyle really was the spark to change the way they did things.

Ford Motor Company said today that the headquarters of its Lincoln-Mercury division would move to Southern California, marking the first time that a division of one of the Big Three domestic auto makers has moved out of the Detroit area.Robert L. Rewey, Ford's group vice president for marketing, sales and service, said that the company wanted to understand better the trend-setting California market. Asian auto makers have captured half of the sales there, twice their share of the national market, and most have put the headquarters of their American operations in Southern California.
http://www.nytimes.com/1998/01/23/bu...alifornia.html