I'd imagine that the close-to-Midtown location had a lot to do with the selection. Easier to get investors' money if you're closer to a "happening" location.
Fisher 21 is a good example of the classic multistory reinforced concrete and brick factory whose design first appeared in Detroit [[at Packard). Few have survived in the city in any kind of well-maintained condition, and the renovation of this one for housing would be a notable departure from the afterthought, deteriorating uses of others [[Briggs, Ford Highland Park). Even though it quickly became common, the design was revolutionary originally, contrasting to the old small-windowed, wood-framed brick "mill" structures.
Those 1910s to 1920s multistory plants provided a distinctive "skyline" to Detroit's neighborhoods, and the reuse & preservation of one helps maintain that heritage.
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