I was referring to Woodward presently :-)
Moosejaw has been around for a while , I've shopped at their Woodward and 14 mile location .I think this is a great fit for Downtown Detroit and all the new people moving in, this fits the demographics prefect,Young urban professionals . why didn't I think of this ? ! Damn ! LOL :-)
all kidding aside I do think this is a good fit , I hope it works out for them .
I went by today and it's looks like they will be there for a while ?
all the best !
The website calls it a pop up shop
The difference, though, is that Moosejaw has a heavily-thriving online channel that accounts for a larger chunk of their sales than their brick-and-mortar channel. If anything, their shops serve as a 3D advertisement to draw sales toward their online presence.
Most retail shops that fail do so because they fail to diversify their channels. MJ is already on the right track.
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