1. Toyotas are more expensive, not cheaper, than American cars. American cars are overwhelemingly purchased with incentives and discounts. Toyota usually gets something close to MSRP.
2. Japan's Yen is extremely strong; in fact abnormally strong relative to its economic health. Its relative strength in the face of Japan's massive debtload and economic decline has been the subject of fascination for economists for years.
BTW, both of these points you make [[and your overall theme) sounds straight out of the 70's. Waaay out of date.
Outside of Michigan, the American consumer believes that Toyota is the quality product, and that Ford/GM is the product that requires deep incentives in order to enable market interest.
Bookmarks