IMO, this is absolute prime location. Walkable, transit and retail right on Woodward, 3 major sports centers, bars, restaurants, entertainment, bike routes etc etc etc. Add to that private garages and adjacent free street parking and you have inner city living at it's best. I'll be eyeballing the smaller flats and units when they come on line simply because it's all I can afford. I feel other more fortunate folks may trade in their upscale suburban digs for the city life. Why not? Happens everywhere else I'm excited and wish the city and developers the best of luck.