Why are car commercials so universally horrible?

[p69rrh51]

They are going with cars that were "Lincoln Motor Company" and not "Lincoln Division" vehicles - it's part of the branding strategy. The Mark II and the suicide door Lincolns were the top of the luxury heap in their day - esp. the Mark II, which was one of the most expensive production cars in the world at the time, but the Mark II was technically NOT a Lincoln, it was a Continental - a separate marque, and the suicide door . Later-day Marks - like the VII and VIII - have their fans too, and the LS V8 also has a fan club, and was a greatly under-rated car for its day [[and under-marketed)

If its the Lincoln Motor Company they are trying to portray, where is the Model K series? Also why show an automobile that very few[[except for Lincoln fanatics/experts) know about or a car that was "technically" not Lincoln? With some of the newer continentals, anything manufactured after the Mark IV are utter crap. The LS on the other hand is an excellent automobile. The branding strategy seems to be all over the place and the question still stands why aren't there any models made after the early 60's Continental. Maybe because for the last 50 years Lincoln has been selling mostly less than desirable cars. Now they are going through this convoluted exercise to bring to our attention some older automobiles that hardly anyone knows about and some could careless about so they can "brand" themselves? Just for your info. I am a big Zephyr fan as well as all Continentals up to the Mark IV. Personally I think the Mark III and IV should be shown in the commercials.