Building Location

[Brock7]

This bugged me. I looked at the fur business listings in the 1928 directory, and searched "Furs" in the Burton collection and at the Virtual Motor City. I stared at the photo some more and decided the letters preceding "Furs" looked to me like "eron" or "eton" and thought that Sheeton-Wartikoff might have operated under a name shortened for whatever reason like Newton-Annis seems to have, and found that was the case.

According to ads in several 1948 issues of the Grosse Pointe Review the address for Sheeton Furs was then 402 Michigan Theatre Bldg, but that's a few years after the war.
http://digitize.gp.lib.mi.us/digitiz...1948-01-15.pdf
http://digitize.gp.lib.mi.us/digitiz...1948-02-26.pdf
http://digitize.gp.lib.mi.us/digitiz...1948-03-18.pdf

The 1928 address was 1453 Farmer. Looking at renumbering info I see that would be between Grand River and John R. Hornwrecker's 1930 map shows the Scherer Bldg on the NE corner of Farmer and Grand River. Burton has a photo that confirms it's the same building as in the OP photo, though the 1st floor facade originally matched that of the upper floors. Incidentally, the 1930 map shows Annis Furs across Grand River on the SE corner of the intersection.

"c.1915 Corner of Farmer St. and Grand River Ave. Workers standing with three commercial trucks, each one advertising "Schneider's, 21 East Grand River." Commercial buildings in background, including stores in Scherer Building directly behind cars."
http://quod.lib.umich.edu/d/dpa1ic/x...12/dpa4212.tif