And it makes the potential owner [[who wishes to adopt that "gutsy & persevering" persona or wishes to be thought of as that sort of person) want to buy the car. They're trying to sell cars. Period. If the spot sells cars, it worked. If it doesn't, it fails.
Of course they are selling cars. I hope they sell millions and continue to prosper and keep Importing from Detroit! This is a win-win situation. They sell cars and they sell Detroit.
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