Quote Originally Posted by 48307 View Post
The purpose of the promotion wasn't to give a $100 to people that would have test-driven Cadillacs anyway. The purpose was to get people who wouldn't think about buying GM or Cadillac, get them in the car, and let them experience it.

MichiganMan was the target audience they wanted. Imagine if they could convert him into a lifelong Cadillac buyer based off of a test drive where he falls in love with the quality, luxury, etc...


For me, I always buy used. I've got a 2007 Saturn Ion and a 2009 Chrysler Town and Country.

I'll never buy new or lease ever again. You save so much money buying used.
No, Michigaman was not the target audience because he never had any intention on buying a Cadillac. Dealers are scumbags but so are people who ruin promotions by going in there and wasting everyone's time.