I believe this is a local charity that was started by a local giving individual. And the organization now bears her name. One thing that I don't understand about it however is its advertising. Seems to me that they advertise the entire slate of daily prime time newscasts on radio stations WJR and WWJ. I also saw a display ad in this morning's Freep. In that this type of advertising is very expensive, I'm wondering how they make it work......