The East English was formally DEAR. The EEV name was one of three final names submitted for consideration and voted upon by the residents. The EEV name won by a majority vote.
At that time, the DEAR organization leadership met and held brainstorming sessions with area real estate companies on ways to stabilize real estate values and create demand for the great homes found within the EEV boundaries. So it was decided to brand the neighborhood as an upscale, stable neighborhood. Shortly after the name was adopted, the boundary signs were built and installed, brochures were created touting the benefits of living in EEV and media coverage followed. It worked. Demand for the homes went up along with prices. But, unfortunately like most neighborhoods in Detroit and surrounding communities , this latest recession has taken it's toll on home values.
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