The car buyer of today has alot of info available to them.Credit reports,Carfax,Edmunds reports,Kelly Blue Book.,ect.They all come into play when the customer comes on the lot.You must remember that the dealer has x amount of $ in that car and knows how much they can "deal".So when we meet somewhere near the middle,the deal is made.
We don't finance at our lot.You get my bottom line,take it to your bank,credit union,dad or grandmother.This works out best for both of us.I don't have to chase you around town for my money,you don't have to hide from the repo man if you miss payments.Most of our buyers pay cash,which in turn allows them to get pl/pd insurance.
This is how we do it and it has worked for a long time.No hard sell.People come back and bring their kids for their first car.They come back with a car to trade or sell outright.The friction between a customer and the dealer is what kills most deals.People come in and tell us how they were treated badly at a certain dealership.We try to learn from mistakes.
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