I doubt curb appeal is what they are shooting for. No one's going to build stuff that can compete with the existing housing stock in the area for curb appeal--you can see nicer-looking houses in the background of the listing photos! I'm assuming that these will be sold as an alternative to renting for people who don't want a lot of maintenance issues-- a new, not too large house on a small lot is presumably exactly what such people would want.
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