What is Aldi doing right?

[Richard]

^ Depends one where one shops for store brand discounts,We have Publix,which is pricey and has a hard and fast following,their house brands are actually the regular brands,just with their name on them for a few dollars less,not like Wal - Mart where some of their off brands are nasty.

I cannot thing of the name now but there is a home delivery supermarket thing that is a popular chain in the north and has zero brick n mortar in the south but you see their trucks everywhere.

[313WX]

^ Depends one where one shops for store brand discounts,We have Publix,which is pricey and has a hard and fast following,their house brands are actually the regular brands,just with their name on them for a few dollars less,not like Wal - Mart where some of their off brands are nasty.

I cannot thing of the name now but there is a home delivery supermarket thing that is a popular chain in the north and has zero brick n mortar in the south but you see their trucks everywhere.

You're thinking of Kroger.

They have locations virtually everywhere [[under various marquees) *BUT* Florida, because [[as implied) that's Publix country.