There's also this new fangled contraption called the Internet.
It's so much easier and cheaper to just to go on an OEM's website and build out a specific car that interests you online than spending a bunch of money/time on a trip to see it in-person, having to also fight crowds.
Not to mention, there are now so many influencers these days [[on YouTube and elsewhere) who are paid by the OEMs to give in-depth reviews of new vehicles.
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