I didn't read the article due to the paywall but I think the isolation of the center, in addition to the confusing layout, plays a big part. If GM were to finally develop the lots it owns on the riverfront and create a true mixed use district you might see more people willing to lease space or live in the building. In a way it is like a corporate District Detroit right now. One big building surrounded by parking with little to offer anyone not going to the place with a purpose.
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