Little Caesars Arena

**tkelly1986** · April-28-16, 10:12 AM

Well....it looks like we have a name for the new arena. Thoughts?

**3WC** · April-28-16, 10:24 AM

Tax motivated tactic. Probably couldn't get anyone else to pay enough so LC paid the RWs a lot of tax deductible money and the RW, which may be operating at a loss, avoids paying a lot of taxes.

SWAG obviously.

**Scottathew** · April-28-16, 10:26 AM

Pizza Pizza!

http://www.freep.com/story/money/bus...rena/83640322/

**123456789** · April-28-16, 10:29 AM

Looks like the LED roof is not happening.. to be replaced with a giant LC logo instead.

**Scottathew** · April-28-16, 12:59 PM

Originally Posted by 123456789

Looks like the LED roof is not happening.. to be replaced with a giant LC logo instead.

Any links to what the new roof will look like?

**1953** · April-28-16, 01:30 PM

The name is bad. If they wanted a 'legacy' name, call it Ilitch Arena.

PS - I can never remember if that name has 1 l or 2.

**Danny** · April-28-16, 01:49 PM

Originally Posted by 1953

The name is bad. If they wanted a 'legacy' name, call it Ilitch Arena.

PS - I can never remember if that name has 1 l or 2.

If you all want a REAL legacy name called it Gordie Howe Arena. Not some cartoon Roman dictator that says PIZZA PIZZA!

**Danny** · April-28-16, 01:51 PM

Originally Posted by 48307

Any links to what the new roof will look like?

Very blinding bright LED colors that will light up the whole sky that it can be seen from outer space.

**subsidized** · April-28-16, 02:16 PM

Originally Posted by 48307

Any links to what the new roof will look like?

Name: little-caesars-arena-rendering-crop.jpg
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Here's a rendering released by Olympia.

**Shai_Hulud** · April-28-16, 03:02 PM

Originally Posted by subsidized

Here's a rendering released by Olympia.

Less than appealing.

**paulj313** · April-28-16, 10:33 AM

Arena! Arena!

**emu steve** · April-28-16, 10:39 AM

No surprise. A number of us suggested it earlier this year...

**dtowncitylover** · April-28-16, 10:41 AM

Yuck, what a disappointment.

**Lombaowski** · May-05-16, 12:41 AM

Originally Posted by dtowncitylover

Yuck, what a disappointment.

And it's worse than "Comerica" Park how? It's 2016 where I am, enjoy 1966 over there.

**dtowncitylover** · May-06-16, 11:50 AM

Originally Posted by Lombaowski

And it's worse than "Comerica" Park how? It's 2016 where I am, enjoy 1966 over there.

I will enjoy my Tiger Stadium, Shea Stadium, Yankee Stadium, and Comiskey Park.

**drjeff** · May-06-16, 11:54 AM

Originally Posted by dtowncitylover

I will enjoy my Tiger Stadium, Shea Stadium, Yankee Stadium, and Comiskey Park.

Shea Stadium was awful the day it opened.

**dtowncitylover** · May-06-16, 12:00 PM

Originally Posted by drjeff

Shea Stadium was awful the day it opened.

I just yearn for the days before corporate branding for everything.

**tkelly1986** · April-28-16, 10:41 AM

What is the nickname going to be? The Hot and Ready?

**hybridy** · April-28-16, 11:06 AM

Originally Posted by tkelly1986

What is the nickname going to be? The Hot and Ready?

The Soggy Box

**SaintMe** · April-28-16, 10:47 AM

Ewwwwwwwwwwww

**ABetterDetroit** · April-28-16, 11:08 AM

Yuck. I'm going to stick with "Red Wings Arena"

**Hypestyles** · April-28-16, 03:53 PM

Interesting. I'm not offended, but I am curious about the finance aspect- Since the Ilitch family owns Olympia Entertainment as well as Little Caesars' Pizza, how does it work exactly that LCP pays Olympia Entertainment for the stadium branding rights? Is it as simple as one family owned corporation cutting a check to another? [[I am mindful, for example, that Mike Ilitch is not a named stakeholder in the Motor City Casino gambling operation, due to MLB restrictions on that kind of thing). As such, does it "really" help to offset costs in building/maintaining the stadium by having a wholly-owned "sister" company be the main sponsor?

**mikeg19** · April-28-16, 11:06 AM

No surprise there.

But even if they put that logo on the roof, it doesn't mean they aren't doing the LED roof to display other images. It might just be predominately that image.

**123456789** · April-28-16, 11:24 AM

Originally Posted by mikeg19

No surprise there.

But even if they put that logo on the roof, it doesn't mean they aren't doing the LED roof to display other images. It might just be predominately that image.

They all but said the LED roof is gone. Tom Wilson said the sides of the building "made out of aluminum" will be able to "project images"

They kind of hinted this was coming when they said a couple months back that an LED roof might not work due to the weight of it. Oh well, would've been way cooler.

**Junjie** · April-28-16, 11:32 AM

Originally Posted by 123456789

They all but said the LED roof is gone. Tom Wilson said the sides of the building "made out of aluminum" will be able to "project images"

They kind of hinted this was coming when they said a couple months back that an LED roof might not work due to the weight of it. Oh well, would've been way cooler.

The roof LEDs were an awesome part of the concept. Why even announce that if you can't deliver?

Name is obviously terrible.