Of course, if it had been the gas station that was robbed, all the bleeding hearts on here would be crying over BP's loss...
And the marketing materials for MasterCard clearly indicate its worldwide acceptance, not just at Canadian Tire stores. Nowhere in Canadian Tire's collateral materials, or in the representations made by their in-store representatives who sign up suckers for their cards, do they indicate that its acceptance is limited outside of Canada.
No matter what...from a PR perspective...both BP and Canadian Tire dropped the ball on this one. A proactive PR person would have answered back immediately back in November, and not let this fester to a point 7 months later. From what I read, both companies gave the brush off initially and that is what led to a lawyer becoming involved...whereas, at the beginning, if someone had been thinking, they would have pushed out $5K, had a release signed, and the matter would have been long forgotten. You would be surprised how, many times, all it takes is some chump-change and an apology to make those who have been wronged feel better...sometimes they only need to know that their concerns aren't being swept under the rug. But...here we see both BP and Canadian Tire running from the fire almost instantly and blaming everyone else but themselves...and allowing, over time, for a customer to get angrier, speak with others, get "advice" and turn to an always-willing attorney...so...for a case study in business school on how NOT to handle a situation, as if BP hadn't fumbled the Gulf of Mexico to an even greater degree...
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