SmithGroup is definitely a big corporate office, but [[without commenting on this specific building) they're the best firm in Detroit and if someone came to me and told me that they were building an office building and wanted to hire a firm HQed in Detroit [["HQed" because I think the group that does office projects is not located in the Detroit office) that's who I'd recommend. There's going to be a consistent minimum quality. I also think that it's really nice that they're an integrated architecture and engineering firm. It might not be something you can tell from just looking at a building but having in house engineers that the designers regularly work with and have access to is really beneficial.
For this building, and all other buildings, I get the sense that the Ilitches are very "involved" in the design process because it seems like certain elements seem to be common across all their projects regardless of architect.
As far as I'm concerned it's not what I would have done but no one is asking me.
Also about art deco, while having a big budget helps, you could build an excellent art deco building today with a normal highish end office building budget, and a pretty good art deco building with a lower budget. The architect would just need some discipline and creativity.
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