Is it possible to make the housing units 'unequal' when it comes to appeal?
E.g., some units, even with the same number of bedrooms can be larger or smaller.
Or maybe end units vs. interior. Or maybe some units would have a den or an extra bathroom or half bathroom.
This would, in a sense, be analogous to plane travel. Even though we all get to the same destination at the same time, there is enough differences between 1st class and economy class that some are will to pay more for added benefits.
I am not suggesting granite counters for the full price units and some cheap counter material from Home Depot for the lower rent units.
Some of this is analogous to what one might find in say houses, e.g., brick or vinyl siding or wood [[or some combination). Builders have ways to make some houses less expensive to build than others.
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