The Fall of the House of Stroh Described in Forbes

[esteban]

I believe it is worth mentioning here that in some sense the phoenix did rise from the ashes.
Both Peter Stroh and my dad [[Morten Meilgaard) bemoaned the monoculture of tasteless, fizzy 'gnats piss' beer that was 99% of the market back then.
Peter and my dad were ardent supporters of micro breweries in the US and put significant effort into helping them, becoming in essence the 'Johnny Appleseed's' of the fledgling micro brewing industry by distributing the wide variety of yeasts that were then unavailable.

[[My Dad formulated Stroh's premium "Signature Beer", created the 'flavor wheel' and his book, "Sensory Evaluation Techniques" in its fourth edition is still arguably the bible for any serious micro brewer.)


Morten visiting Suntory Breweries, Japan.


The Flavor wheel

[rooms222]

Also, Yeungling's comeback as a new regional brewer has been through the production of its lager [[reintroduced in 1987) and its purchase of the large Stroh's Tampa brewery [[where it kept many of the Stroh's employees).

[Smirnoff]

Was Pfieffer's [[Hey, Johnny Pfieffer) a local Detroit beer?

Yes sir - brewed locally until the mid-60's......

[Maof]

Anyone here remember, or ever go to the Stroh House on Gratiot & 75? Used to be a great place for hosting work parties. Back in the day, it was $6 a head to get in. That included all varieties of Stroh beer you could drink, cold cuts, open face sandwiches, salads, and Stroh's ice cream for desert. Stroh was also instrumental in funding the Stroh River Place project.

i sure do! went to several office parties there.

[canuck]

I believe it is worth mentioning here that in some sense the phoenix did rise from the ashes.
Both Peter Stroh and my dad [[Morten Meilgaard) bemoaned the monoculture of tasteless, fizzy 'gnats piss' beer that was 99% of the market back then.
Peter and my dad were ardent supporters of micro breweries in the US and put significant effort into helping them, becoming in essence the 'Johnny Appleseed's' of the fledgling micro brewing industry by distributing the wide variety of yeasts that were then unavailable.

[[My Dad formulated Stroh's premium "Signature Beer", created the 'flavor wheel' and his book, "Sensory Evaluation Techniques" in its fourth edition is still arguably the bible for any serious micro brewer.)


Morten visiting Suntory Breweries, Japan.


The Flavor wheel

Interesting contribution, don't mind telling US more stuff abouti Strohs.