I know a lot of people seem to have issues with the "created" Midtown name. I personally think its a great way of branding and unifying the various smaller neighborhoods that make up midtown. As well as a way for an entity like Midtown Inc. to coordinate development.
Besides, all neighborhood names are just made up initially. Somebody "made up" the term Cass Corridor, it has no inherent superiority just because it was made up earlier.
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