Campbell Ewald Moving Offices to Ford Field

**stinkytofu** · March-05-13, 05:02 PM

Originally Posted by Shollin

Could you imagine being a client and driving down 75 and seeing the abandoned looking Russell Industrial Center, abandoned Fisher Body Plant, abndoned Brewster-Douglas towers, and who can forget all the vacant land surrounding the Massonic Temple if they come down Woodward, and then come to a company headquartered in a football stadium?

What benefit does downtown offer besides a longer commute and Detroit income tax?

There are a lot of reasons...most notably likely being much closer to clients/potential clients and - since they like to push how they are a "Detroit" agency - the shift will help their image. Some companies here in Detroit will only do business with other organizations that are located in the city [[also likely will help with out-of-state clients).

If you don't see the benefit for CE you really know nothing about their business at all.

**scottn55** · March-05-13, 05:06 PM

Given Chevrolet's lackluster [[I'm being kind) ad campaigns since dumping Campbell Ewald perhaps the marketing guys at the Ren Cen could take a little walk over there to try to rekindle the old flame.

**stinkytofu** · March-05-13, 05:10 PM

Plus being across from the GM Tech Center in Warren only reminds people about losing the Chevy account. That was an absolutely huge development in ad circles and was the only reason they were there in the first place.

Moving downtown really helps them reinvigorate their brand as not just GM.

Shollin · March-05-13, 05:12 PM

Unless Campbell Ewald scored a contract with Dan Gilbert, I don't see what companies they are closer to? Besides, they're only a stone throw from GM's headquarters where their biggest contract went to.

**stinkytofu** · March-05-13, 05:18 PM

Originally Posted by Shollin

Unless Campbell Ewald scored a contract with Dan Gilbert, I don't see what companies they are closer to? Besides, they're only a stone throw from GM's headquarters where their biggest contract went to.

Ummmm...do you really want me to list all the corporate offices in downtown Detroit and then we can compare them to the ones in Warren? It's not just that anyways...it's image and other factors.

This is ridiculous.

Shollin · March-05-13, 05:29 PM

Originally Posted by stinkytofu

Ummmm...do you really want me to list all the corporate offices in downtown Detroit and then we can compare them to the ones in Warren? It's not just that anyways...it's image and other factors.

This is ridiculous.

According to the article I read, none of their major clients were in Detroit. They ranged from University of Michigan to some company in California. Go ahead and list the coporate offices in Detroit that aren't Gilbert owned. We have GM [[which dumped them) and DTE. Who else is there? the Casinos? Little Caesers? Also, why does a company in the 21st century need to be in the same proximity of its clients? i guess global marketing isn't their strong suit.

**MidTownMs** · March-05-13, 05:38 PM

Originally Posted by 313WX

Now this is a surprise.

I guess they grew tired of Warren.

Who wouldn't....

**jt1** · March-05-13, 05:41 PM

I'd like to thank Shollin for all the comic relief in this thread.

Shollin · March-05-13, 05:43 PM

Originally Posted by MidTownMs

Who wouldn't....

Probably all the people moving to Warren from Detroit.

**stinkytofu** · March-05-13, 05:43 PM

Originally Posted by Shollin

According to the article I read, none of their major clients were in Detroit. They ranged from University of Michigan to some company in California. Go ahead and list the coporate offices in Detroit that aren't Gilbert owned. We have GM [[which dumped them) and DTE. Who else is there? the Casinos? Little Caesers? Also, why does a company in the 21st century need to be in the same proximity of its clients? i guess global marketing isn't their strong suit.

I give up on you.

Shollin · March-05-13, 05:44 PM

Originally Posted by jt1

I'd like to thank Shollin for all the comic relief in this thread.

I know reality can be amusing on this forum when the members start playing their Sim City Detroit.

Shollin · March-05-13, 05:45 PM

Originally Posted by stinkytofu

I give up on you.

That's ashame because I really wanted to know all these corporate offices in Detroit that aren't connected to Dan Gilbert. Did Matty Mouron contact them to do his anti bridge campaign?

**Jason** · March-05-13, 05:46 PM

The commute may or may not be longer depending on where people live. From Bloomfield the commute would be roughly the same. I also wonder how many of the younger employers live downtown and actually commute to Warren.

From the airport, downtown is much more convenient than Warren, and it's also more convenient as far as hotels and transportation is concerned. Clients could stay at the Book Cadillac or Ren Cen, go to meetings, do fine dining and cultural activities without the huge hassle it would be in Warren.

It also helps them attract talent and improves their branding and image. It's hard to think of a type of business that combines more creative disciplines. And the top young talent in those fields strongly prefer urbanity.

**jt1** · March-05-13, 05:51 PM

Originally Posted by Shollin

I know reality can be amusing on this forum when the members start playing their Sim City Detroit.

Or when other members seem to think that Warren is a great place to work or live.

Shollin · March-05-13, 05:53 PM

Originally Posted by Jason

The commute may or may not be longer depending on where people live. From Bloomfield the commute would be roughly the same. I also wonder how many of the younger employers live downtown and actually commute to Warren.

From the airport, downtown is much more convenient than Warren, and it's also more convenient as far as hotels and transportation is concerned. Clients could stay at the Book Cadillac or Ren Cen, go to meetings, do fine dining and cultural activities without the huge hassle it would be in Warren.

It also helps them attract talent and improves their branding and image. It's hard to think of a type of business that combines more creative disciplines. And the top young talent in those fields strongly prefer urbanity.

I would say it is much more likely the younger employees live in Royal Oak and take the short drive down 696. I wouldn't say downtown is much more convienient than Warren. You just have to take 275 to 696. There's plenty of hotels around Campbell Ewald. I guess Warren lacks an art museum. Campbell Ewald could market living in Royal Oak to their young recruits. My guess is they got some incentive to move to Detroit.

Shollin · March-05-13, 06:02 PM

Originally Posted by jt1

Or when other members seem to think that Warren is a great place to work or live.

I live in Warren. What's wrong with Warren? Sure it doesn't have over priced bars and frat like atmosphere, but Warren can at least provide police, fire, ambulances and street lights and isn't bankrupt

**jt1** · March-05-13, 06:06 PM

Originally Posted by Shollin

I live in Warren. What's wrong with Warren? Sure it doesn't have over priced bars and frat like atmosphere, but Warren can at least provide police, fire, ambulances and street lights and isn't bankrupt

Seems a lot of people disagree with you. The problem is that you are assuming that 'better than Detroit' equates to good. That is one of the largest issues in Metro Detroit. It is equivalent to saying, "Yeah, my city sucks but it sucks less than Detroit." Kudos to you for being the thinnest person at fat camp.:

Historical populations
Census	Pop.	%±
1900	350	—
1910	297	−15.1%
1920	326	9.8%
1930	515	58.0%
1940	582	13.0%
1950	727	24.9%
1960	89,246	12,175.9%
1970	179,260	100.9%
1980	161,134	−10.1%
1990	144,864	−10.1%
2000	138,247	−4.6%
2010	134,056	−3.0%

**Jason** · March-05-13, 06:13 PM

How about this. Let's say that CE does not currently have any office space anywhere, and it needs to find somewhere to locate in metro Detroit.

Tell me why Warren is a good place for them to locate.

Shollin · March-05-13, 06:14 PM

The context of the conversation is Campbell Ewald moving from Warren to Detroit so it seems natural to talk about the differences between the two.

Shollin · March-05-13, 06:16 PM

Originally Posted by Jason

How about this. Let's say that CE does not currently have any office space anywhere, and it needs to find somewhere to locate in metro Detroit.

Tell me why Warren is a good place for them to locate.

Assuming the Campbell Ewald building is still there, Warren would have the office space, the hotel capacity, central location off 696, and 5 minutes from yuppyville, err Royal Oak.

**Gistok** · March-05-13, 06:21 PM

Originally Posted by Shollin

According to the article I read, none of their major clients were in Detroit. They ranged from University of Michigan to some company in California. Go ahead and list the coporate offices in Detroit that aren't Gilbert owned. We have GM [[which dumped them) and DTE. Who else is there? the Casinos? Little Caesers? Also, why does a company in the 21st century need to be in the same proximity of its clients? i guess global marketing isn't their strong suit.

Well at least we now know "why he doth protest too much"... you live in Warren... and you gave all these lame excuses [[the "what they're driving past" is the lamest) on why they should not move... and then ended it with "I guess global marketing isn't their strong suit" as a slap at them. FYI... their clients also include the US Post Office and MotorCity Casino.

If anything this is the "schadenfreude" that Warren Mayor Jim Fouts deserves for his attempt to move the GM HQ from Detroit to the GM Tech Center.

GM and Campbell-Ewald [[founded IN Detroit) had a 91 year relationship... maybe they felt like a jilted lover... and decided they just didn't want to stick around anymore.... and just leave it at that.

But none of the excuses that they shouldn't move have convinced folks [[even suburbanites like myself)... why they shouldn't.

Warren will survive... we all know that... so end of story.

P.S. You still have Matty's CENTRA corp in Warren... as well as the vast Tech Center... and all the developments on the Tank Plant site... not to mention all of the commercial businesses along the Mound corridor...

**stinkytofu** · March-05-13, 06:22 PM

Originally Posted by Shollin

That's ashame because I really wanted to know all these corporate offices in Detroit that aren't connected to Dan Gilbert. Did Matty Mouron contact them to do his anti bridge campaign?

GM, Blue Cross, Comerica, Chase, Compuware, E&Y, Deloitte, KPMG, PwC, and Chrysler – ten off the top of my head, not owned by Gilbert, and all are large companies with sizable corporate offices in downtown Detroit. Those are just global companies…not even to mention a ton of other ones I didn’t bother to list. Now please name 10 corporations like those who have sizable offices in Warren.

Heck, the image part of this is just as big if not bigger. I just spoke with someone who worked at CE for six years on my drive home and he thought this was an excellent decision for all the reasons already mentioned.

Not only are you incredibly ignorant on the advertising business, it is somehow matched by your ignorance of the downtown corporate scene. You are blabbering nonsense.

**stinkytofu** · March-05-13, 06:27 PM

For the record, I have zero problem at all with the city of Warren. I am sure it is a fine place to raise a family.

But to somehow not see how locating downtown does not make business sense for CE - when considering their past and future - is ridiculous.

Shollin · March-05-13, 06:50 PM

Originally Posted by stinkytofu

GM, Blue Cross, Comerica, Chase, Compuware, E&Y, Deloitte, KPMG, PwC, and Chrysler – ten off the top of my head, not owned by Gilbert, and all are large companies with sizable corporate offices in downtown Detroit. Those are just global companies…not even to mention a ton of other ones I didn’t bother to list. Now please name 10 corporations like those who have sizable offices in Warren.

Heck, the image part of this is just as big if not bigger. I just spoke with someone who worked at CE for six years on my drive home and he thought this was an excellent decision for all the reasons already mentioned.

Not only are you incredibly ignorant on the advertising business, it is somehow matched by your ignorance of the downtown corporate scene. You are blabbering nonsense.

They just lost their account with GM and the Tech Center is across the street in Warren. How is that relevant? Comerica's headquarters are in Dallas and not Detroit anymore. Compuware is almost insolvent and could be owned by a hedge fund and moved out of Detroit. Chase is not headquartered in Detroit. Ernst and Young is not headquartered in Detroit. PWC is not headquartered in Detroit. Chrysler is not headquartered in Detroit. In fact, CE is moving farther away from Chrysler. None of these companies make their marketing decisions in their offices in Detroit.

**iheartthed** · March-05-13, 07:04 PM

Originally Posted by Shollin

They just lost their account with GM and the Tech Center is across the street in Warren. How is that relevant? Comerica's headquarters are in Dallas and not Detroit anymore. Compuware is almost insolvent and could be owned by a hedge fund and moved out of Detroit. Chase is not headquartered in Detroit. Ernst and Young is not headquartered in Detroit. PWC is not headquartered in Detroit. Chrysler is not headquartered in Detroit. In fact, CE is moving farther away from Chrysler. None of these companies make their marketing decisions in their offices in Detroit.

When international media gives a shit about Warren potentially going bankrupt then maybe Campbell Ewald will think about moving back there.