That's the whole point... You're feeding into the marketing bullshit that some brands are simply better than others because of their name. It's why you can buy a Polo for $80, or one that's much better quality from a smaller brand for $50.
I'd rather pay more for a better product, or the same amount for a similar product, than spend that money funding marketing budgets. They decided to start the business because they thought they could produce a quality product at a much lower price. I believe them that their fabrics are probably not much different than some of those top-level brands, but who knows if the tailoring quality will come anywhere near it.
You CAN establish yourself as a high end brand without spending that kind of money, by producing a high-quality product.
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